On-page SEO: The Ultimate Guide

On-page SEO can attract many new users and traffic to your website. Additionally, you have total control over on-page SEO since you can choose the subject or objective of each page. On-page SEO makes it easier for search engines to understand the content of your web pages and how they might fulfill consumer’s search queries. It also improves the user experience and helps visitors find the information they need on your website. 

What is on-page SEO?

On-page SEO, also known as on-site SEO, improves your website’s different front-end and back-end elements to increase its position in search engine result pages and attract more visitors. When determining whether a page satisfies a user’s search intent, search engines such as Google examine the page’s content. Additionally, the website will rank higher in search results if the search engine determines it will be helpful to the user. On-page SEO includes content factors, site architectural features, and HTML elements, among other things.

On-page SEO Importance

On-page SEO is important because it provides Google with information about your website and how you add value for users and customers. You must optimize your website for Google and search engines to rank and attract new people to your site. Users who visit your website can see the changes and improvements you make to optimize it, unlike off-page and technical SEO aspects, which are only sometimes apparent. On-page SEO is all up to you, so you must execute it properly. Title tags, content, internal links, and URL optimization are common on-page SEO methods.  Your website will also rank highly with the best On page SEO methods and will get the best results for your site.

Key Factors to Optimize On-Page SEO 

on page seo factors

On-page SEO includes three main categories:


It contains keyword research and how keywords are used in your content. Producing content that attracts search engines and people to your website takes skill to write high-quality content. Your content should be easy to read so that users can easily find the information they are looking for. Also, focus on less competitive long-tail keywords. They usually have fewer searches but easier keywords, so ranking for them may be simpler.

Keyword Research

Perform keyword research by entering keywords into Google to see what websites and competitor pages come up with. Additionally, you may utilize software like UberSuggest and Ahrefs. Consider the buyer’s journey and visitors’ search intent when conducting keyword research to see how your page’s content fits in.

Visual Materials 

Visual content such as photographs, graphics, and charts is important in on-page SEO for different reasons. Images may improve a website’s aesthetic appeal and user engagement. They help facilitate easier scanning and digestion of material. Optimizing photos with alt tags also helps increase traffic from image search results.

HTML Components

The elements in your source code are known as HTML elements. Click View > Developer > View Source in the main menu to view the source code for the page in your browser. They guide the user’s browsing based on what content to display and where. Additionally, it directs search engines on the purpose of your page and how to rank you.

Page Titles

One of the most important on-page SEO factors is the page title of your website. Titles describe what is on the related web pages for visitors and search engines. Ensure that the target keyword for each page is included in the title to guarantee that your site’s pages rank for that particular purpose. Put your keyword in as organically as you can. Title tags have a great role in ranking your site. It may affect the user’s decision to click on a page.


Headers, commonly called body tags, are the HTML elements h1, h2, h3, etc. Depending on the search intent, these tags support organizing your content for users and help search engines determine which section of your information is most important and useful. Heading tags enable search engines and people to understand the content of your webpage. They are like guiding lights in the amazing creation of your content.

Additionally, headings help Google understand the structure of your website and if it meets the user’s search query. It may raise your ranking for relevant search terms. To provide Google with more information about the organization of your page and the topics you cover, you may use keywords and different kinds of keywords in your headers.

Descriptions in meta

Meta descriptions are short page descriptions in search results below the title. It’s also important to consider whether on-page SEO affects customer satisfaction, even though it’s not a search engine’s official ranking criteria. Meta descriptions may be passed over to social media platforms when the content is published, possibly increasing click-through rates.

Meta descriptions do not directly impact Google rankings. However, they can be the difference between a person clicking on your website and selecting a different one. This means that they may attract increased search traffic. You should use your focus keyword once in the meta description.

Image Alt-text

The picture alt-text works similarly to SEO. It gives Google and other search engines information, which is important since Google shows nearly twice as many image-based results as text-based ones. This implies that users might be finding your website through your images. However, you must include alt-text in your photographs for them to accomplish this.

To optimize the images on your site, your images should have SEO-friendly alt-tags and mobile-friendly images. The image file size and format should be concise (< 100 kb) for faster loading.

Structure Markup

Structured markup, commonly called structured data, is the portion of your website’s source code that helps Google recognize and understand the different parts of your content. Structured markup enables the snippets, knowledge panels, and other content elements you see when you search on Google. It also explains why your page information displays nicely when someone shares your material on social media.

Pages’ URLs

Your page URLs should be easy to understand for users and search engines. When creating internal pages, they are important for maintaining the unity of your website’s structure, such as blog entries, subpages, and other pages. Making your URLs SEO-friendly enables search engines and users to understand your page’s content better. 

Select URLs that are clear, informative, and contain important terms. Everyone will find your website and understand it more easily if your URL structure is simple and well-organized. The easiest way to ensure your URL is relevant to the content of your article is to include the target keyword in it.

Internal Links

Connecting to other helpful pages on your website internally is called internal linking. Internal linking is essential for on page SEO since it directs visitors to other pages on your website, keeps them there longer, and signals to Google that your site is useful and helpful.

Mobile Friendly

Even for desktop searches, Google began to favor websites with faster mobile connections. Choosing a website hosting provider, a theme and design, and a content structure that’s readable and functional on mobile devices is important. 

Site Speed

Your website must load quickly, whether viewed on a desktop computer or mobile device. Because on-page SEO is all about speed, page speed matters. Google’s main goal is to make the user experience better. Google knows visitors are less likely to stay around if your website runs slowly or inconsistently. Additionally, conversions and ROI are affected due to site performance. Check the speed of your website at any time by using Google’s Page Speed Insights service.

Checklist of On-page SEO

on page seo checklist

The method of improving each page’s content to rank higher on Google is known as on-page SEO. Among the many works are adding header tags, improving title tags and URL slugs, and much more. Following is the on-page SEO checklist:

  • Optimize the title
  • The heading should be in the H1 tag
  • Determine the target keywords
  • Write an attractive meta-description
  • Add target keywords to your content
  • Check your content quality
  • Examine and revise the page content.
  • Improve the use of internal links
  • Add eye-catching content
  • Use schema markup
  • Perform an SEO audit. 

Make Sure your Keyword is in the URL

Google can understand the purpose of your page because of your URL. Furthermore, a URL containing keywords might raise your organic CTR. That’s why you should include your keyword in your URL. It should be as short as possible for better ranking on Google. 

Use keywords in your article body.

You should incorporate your keyword into every part of your website page, including the URL, title, and headers. Use your keyword in places in your article where it makes sense. Even though keywords are beneficial and essential for SEO, avoiding keyword stuffing is important. To manipulate search engine rankings, this is when you repeatedly use keywords or key phrases in your content.

Optimization of the Title

The page title displayed in the SERP is contained in the title tag. It wants to explain the topic of your page to Google. One of the most important elements for on-page SEO is the title tag. Thus, you should make sure that you include the main keyword for the page. You can add secondary keywords in your title, but it is better to avoid them, as sometimes Google will mark them as spam.

Write your headline in H1.

The on-page title should appear in one H1 tag on each page. This on-page SEO checklist step is among the easiest yet most important. The H1 element differs from a title tag in that it is shown on your page. not the search engine results page. 

Examine your webpage

Get a list of all the pages on your website that are indexed in search engines. After crawling your site and exporting the information to an Excel (or.csv) file, you should pay attention to three critical columns of data:

  • The web address 
  • The title of the page
  • The meta description for the page

Write Attractive meta-description

The meta description is your page description that appears on search engine result pages. There is no direct ranking factor for the meta description. Because it’s essential to staying on the SERP and getting more clicks, it’s included in our on-page SEO checklist. Write an attractive meta description to highlight the benefits of visiting your website and ensure your main keyword is included in the meta description.

Select Target Keywords

A key element of on-page SEO is selecting the target keywords. Ultimately, the purpose is to increase your visibility in search results by ranking for relevant keywords. Find out what keywords and phrases people use when searching for sites similar to yours through keyword research. Before selecting the keywords, you should always focus on these three factors: the search intent of the keyword, keyword difficulty, and search volume for that keyword for better results. 

Include pictures and Videos

Include attractive and relevant images to attract readers and break up long text passages. Additionally, images can attract future picture searchers. Use informative filenames, include relevant alt tags, and make sure your photos are properly compressed for quicker download times when optimizing them for on-page SEO. You can improve your web pages’ user experience and search engine visibility by doing this.

Check your Content Quality

The search intent significantly impacts the type of content you write on your site. For instance, a brief description might satisfy a consumer who purchases. However, a person looking for knowledge might choose a detailed guide.

To compete in the SERP and maintain the user experience, your content should be of high quality to attract more people to your site. This is why, when you finish your on-page SEO checklist, you need to review the quality of your content.

Examine and revise the page content.

Good text must be informative, clear, and present solutions. Write about the audience you are targeting and how you can help them. Entertaining material is also error-free, so double-check your spelling and punctuation. Aim for at least 500 words per page, and utilize headings and sub-headers to make text simpler to read and absorb.

Add Eye-catching Content

When using videos and photos in your content, include them. This includes images, drawings, instructional videos, and more. More photos in an article usually result in more backlinks, shares, and unique page views.

Use schema markup

A coding language called schema markup, often known as structured data, tells Google more about your website’s various kinds of data. Furthermore, Google can rank your content better the more completely it understands your website.

Improve the use of internal links. 

Links within your website’s pages are called internal links. They improve searches for people and Google alike. Make sure your anchor text contains more than your keywords. The idea is not to block as many keywords as possible from your site but to make it simple for visitors to get around.

Add External Links

It may appear unusual to place external links on your website. Google will be informed that your page is trustworthy and reliable if it has external links to other reliable and trustworthy websites. Visitors to your website also want to know that it is properly referenced, in addition to Google.

How to Manage On-Page SEO

To manage your on-page SEO, you need to focus on the following factors to optimize it on your website completely:  

Change URLs, page titles, and meta descriptions.

Check whether your page titles, meta descriptions, and URLs need to be updated. The title of your page should be at most 60 characters. Write an eye-catching title that will attract users to your site. Similarly, update the meta description of your page, and you must add your focus keyword in the meta description. Although creating a strong meta description isn’t difficult, it still has to be given equal importance to the content of your web page.

Create new page titles.

Create new page titles to match your results after you’ve recorded your current page titles, determined value propositions, and targeted audiences for each page.

Site crawler to audit website

A site crawler tool reflects how a search engine crawler visits your website. You may use it to find and address a range of on-page SEO problems, including:

  • Properly worded, unnecessary, or missing title tags and meta descriptions
  • missing, repeated, or incorrectly organized headings
  • Low-quality, regular, or thin content
  • Links that are broken or redirect
  • Incorrect or missing schema markup
  • slow or improperly optimized photos

Collecting the data of your On-page SEO

After crawling your website and locating the on-page SEO problems, you must arrange the data so that it is simple to select and apply the fixes. An easy and efficient method for doing it is with a spreadsheet. A spreadsheet may be used to make a list of every page on your website together with the relevant on-page SEO components, such as:

  • URL
  • Title
  • Meta description
  • H1 heading
  • Word count for the content
  • Keyword Density
  • Position of keywords
  • Speed of page loading
  • Markup for schemas
  • Internal linking
  • External Linking
  • Pictures
  • Alt text for image

Using Content Management System

The tool that enables you to add, modify, and monitor the content on your website is called a content management system. Without needing important technical knowledge or coding abilities, a content management system can help you quickly and successfully implement your on-page SEO adjustments. The famous CMS platforms that you can use are as: 

  • WordPress: More than 40% of the web is powered to this free and open-source CMS. WordPress has an extensive selection of themes and plugins, like Yoast SEO, All in One SEO Pack, and Rank Math, that can help you optimize your on-page SEO.
  • Shopify is a cloud-based CMS focusing on e-commerce websites. Shopify provides tools and applications, including SEO Booster, Plug-in SEO, and Shopify SEO Manager, that may help you optimize your on-page SEO.

Monitor the results of your on-page SEO

A rank tracker is a tool that keeps track of and reports on your website’s search engine rank for your chosen keywords. You can determine the success of your on-page SEO efforts and identify areas for improvement with the help of a rank tracker. The popular tools to check your on-page SEO results are as follows:

  • Ahrefs is a cloud-based application that monitors your webpage’s ranking across ten search engines, including Google, YouTube, Chrome, Amazon, and more than 170 countries. It provides various information and insights, including search volume, keyword difficulty, traffic potential, and SERP features.
  • Semrush is a cloud-based application that monitors your web page’s rankings across 20 search engines and over 130 countries, including Google, Yahoo, Chrome, and many more. In addition, it offers many data and insights, including SERP images, keyword trends, search intent, and click possibility.


Why do we need to understand on-page SEO?

On-page SEO helps search engines determine whether a searcher’s query is relevant to your website by analyzing your website and its associated information. A Google algorithm is continually updated to optimize search results based on a user’s intent.

Which on-page SEO factors are the most important?

The most important component of on-page SEO is meta tags. It comprises four main parts: meta title, meta description, meta keywords, and meta robot tag.

How can I make my website more mobile-friendly?

To create a smooth experience for mobile users, optimize for mobile by using responsive design and guaranteeing fast-loading pages.

How does schema markup help SEO?

Schema markup gives structured data to search engines, allowing them to understand your material better. It can result in rich snippets in search results, which increases click-through rates.


On-page SEO optimization is an important part of any SEO strategy. It helps you optimize your website for both consumers and search engines. On-page SEO optimization includes changing your website’s content, keywords, title tags, meta descriptions, headers, pictures, links, and other elements. Increase your website’s ranking, attract organic traffic, and provide users with a better user experience on search engine result pages using these On page SEO methods.

Contact us today for a free consultation, the best SEO result for your website, and to increase your ranking on search engines.


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