How to do SEO Competitor Analysis

SEO competitor analysis means looking at what your competitor’s websites do to rank well on Google. You can find out what works for them and what doesn’t. You can also see how you can do better than them and attract more people to visit your website. In search engine optimization, SEO competitor analysis examines keyword rankings, backlink profiles, content strategies, and conversion methods.

SEO Competitive Analysis

SEO competitor analysis will help you examine the search engine for important keywords. You are aware of how challenging it will be for you to surpass your competitor. It can also provide unknown keywords, content concepts, and link-building chances. The knowledge you obtain from an SEO competitor analysis can help increase your website’s search engine rankings and traffic. You need to focus on some things to make your SEO competitive and easily rank on search engines. Here are some of them:

Determine the competitors

If you are starting a new business or your business is well-established, you should know your competitors. This applies to your goods and services and your SEO competitor’s search engine rankings. Making a list is the first step in finding your competitors. Look at the websites or businesses that appear when people search for your keywords and the website you want to rank top for.  A tool with a competing option to take into consideration is KW Finder.  This will also help you discover websites you may not have known about or considered. This tool is a very helpful method for identifying your competitors analysis. 

Look at their SEO method.

To learn more about the SEO methods of your competitors, you should visit their websites. Google’s Page Speed Insights and Mobile-Friendly Tools tests can be used for this to look at their SEO methods. By looking at their SEO methods, you will be able to determine how your website stands up against your competitors in terms of technical SEO. If you want to overtake your competitors, we will help you with the best SEO services that will help you grow high on search engine results pages.

Review their Backlinks

Backlinks are important for Google and other search engines. But you should not get links from any place. Those links might be spam, and they will damage your site. Some links need to be corrected, will derail, and can hurt your sites. They can make Google think your sites are spam. If you get a link from a big site, it can help your pages a lot and your site’s ranking. It can make your website powerful and rank higher on Google.

Keyword Rankings

Analyzing your competitors’ SEO strategies is important for benchmarking your SEO efforts. Learn about the advantages and disadvantages of your competitors’ strategies by seeing how they rank on the search engine results pages.

Keyword Gap Analysis

In a keyword gap study, the keywords that competitors are ranking for, but you aren’t ranking for those keywords. By optimizing your current content with these keywords and creating new pages for the keywords you don’t already have on your website, a keyword gap analysis looks for any of these keywords that are important to your business. You should write more high-quality content on your site than your competitors. You can perform keyword gap analysis using the Semrush keyword gap analysis tool.

Examine the content of your competitors.

Understanding your competitors’ content and which material attracts the most visitors is important. To help your SEO method as certain:

  • The top performers there
  • pages appear in keyword rankings
  • Pages that receive the most traffic as a percentage

Competitor’s positions for the keywords you’re targeting 

A list of the primary and secondary keywords you want to rank for should exist. These keywords might change, and their ranks could drop. You should regularly review your keywords.  The objective is to rank for your primary keywords, but you should also consider low-traffic keywords or related but uncommon words to increase the rankings. 

Content Analysis of Competitor

Keywords are an important component of any SEO competitor study. However, they are not the beginning and conclusion of your analysis. Additionally, you must improve your SEO by getting ideas from the top-performing content your competitors produce. The plan is to find the most well-liked content competitors produce and use it to enhance your own. These sites appear in search engine results and direct users to the owner’s website. You may closely match the user search intent and give visitors to your websites a better content experience by copying and surpassing their strategy. Over time, this can cause your content to outrank theirs on the search engine results pages.

Meta title and description

Meta titles and descriptions are as important for a site as the content. The meta title is the article’s title shown in search engine results. Both can increase clicks on your site. Therefore, focus on your competitor’s meta title and description and how they optimize them to rank in search engines.

Check out Competitor Keywords

Pay attention to such keywords since attempting to include them in your article may help you overtake your competitor and gain the reader’s attention. Tools like Semrush or Ahrefs can help you find keywords or phrases you need to rank for. Then, take advantage of that chance by including those keywords in your text. 

Check out their on-page optimization.

On-page SEO will enable you to understand why your competitors perform better regarding their search engine positioning. You should take into consideration the following in your analysis:

  • Google gives importance to page titles since they show how relevant a term is to a search and affect rankings. As they guide browsers on how to display the title of your website in search queries, social media, and browser tabs, make sure your title tags are accurate and linked to the relevant keyword.
  • Meta keywords, meta description tags, and metadata are essential. Both will help Google understand the subject matter of your page.  
  • Google prefers headers and gives tags more importance when connected to specific keywords. 
  • Quality content is important because even if you produce a lot of things, people won’t read them, and search engines will only give them a high ranking if they are excellent and relevant. 
  • Well-organized data and schema markup help search engines recognize a website’s content and can increase a page’s visibility in search results

Competitor Technical SEO Analysis

The three main components of any SEO competitor analysis method are technical SEO, content, and keywords. This involves looking at your website’s technical features compared to those of your competitors and ensuring that any technical SEO gaps are filled to prevent a decrease in your rankings. Important technical SEO components that you should research competitors for are as follows:

Website Structure

The user experience and search engine crawlability are both impacted by the structure of a website. A well-designed website should have an easy-to-navigate structure that permits easy crawling. Analyzing the depth of your primary target pages’ placement inside the site architecture is also helpful. 

Page Speed

Site work will become an even more important ranking element with the release of the Google Page Experience upgrade. Most of the visitors believe sites load in two seconds or less. Therefore, you should aim for a maximum website load time of three seconds.

Friendliness on mobile

Any business serious about being online should ensure their sites are suitably mobile-friendly, especially with Google’s mobile-first indexing strategy, where over half of the searches are now done on mobile devices.

URL Structure

Check out your competitor’s sites to see how they structure their URLs. You should focus on these factors: whether the focus keyword is present in the URL, the page’s related content in a specific context, and the size of the URL. Using these factors helps you create a good URL structure.

Schema Markup

A form of code called schema markup gives search engines organized data. This helps improve the processing of the page’s content by search engines like Google and others. Search engines then display the data as informative snippets in the SERPs. See whether your competition’s SERPs have any rich snippets while examining them. If you don’t have rich snippets, you must improve your listing by using schema markup.

Internal link

Internal links help a website’s pages discovery, indexing, and understanding by search engines. Google recommends using distinctive, informative anchor text for internal links. A strong internal linking structure facilitates improved site navigation for visitors and search engines. To give that page more link authority, it’s also advised to link to important pages on your website that you want to rank for.

How often do you do SEO competitor analysis?

You should do an SEO competitor analysis every month. This will help you understand what your competitor is doing better. However, several other criteria, like how much time you have, will determine how frequently you should conduct an SEO competitor analysis, the number of competitors you face, and the frequency of method changes. Additionally, if you do an SEO competitor analysis for the first time, each time it is much quicker and easier.


Why is an SEO competitor analysis so important?

An SEO competitor study is necessary, as it is essential for figuring out your website’s advantages and disadvantages and for remaining a step ahead of the competition.

What is the best tool for competitor analysis?

You can quickly look at your competition’s website using the SEO competitor analysis tools Ubersuggest, SEMrush, Ahrefs, SpyFu, Similar Web, and SEO Ranking.

What are a competitor’s primary objectives?

A competitive analysis is a beneficial tool for identifying and evaluating competitors. A competitor analysis aims to find the competitor’s strengths and weaknesses compared to your product.

What is the best advantage of a competitor?

The competitive advantage we hear about most frequently is differentiation. It’s about developing significant differences between your company and your competitors. 


SEO competitor analysis is an important method. Using competitor analysis, decision-makers may better understand the competitors and the market structure. Additionally, it shows you how to optimize your website for search engines to rank higher than your competitors. Additionally, you may do a complete and cost-effective SEO competitor analysis by following the abovementioned methods, which will improve your SEO performance and popularity.


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